| In addition to NFL (National Football League),the other three major leagues of America have implemented their plans of developing China’s mainland market. Among them, NBA has lead the pack of competitors. MLB (Major League Baseball) and NHL (National Hockey League) have also paved the way for their future market expansion by signing with the mainland athletes.
21 years ago, David Stern, President of NBA , came to China Central Television without an appointment. He has been waiting for more than one hour in the reception room before he can finally got in touch with the staffs of the China Central Television.
The negotiation went very well; David Stern had provided irresistible conditions i.e. NBA will mail the video of NBA game tournament free of charge to China Central Television. China Central Television didn’t have to spend a cent to play the world’s highest level of basketball competition.
Having obtained the important broadcast platform of CCTV, NBA has gained recognition of China basketball fans swiftly. NBA players especially their representative Jordan have become the super idol of countless China basketball fans. After that, with Wang Zhizhi , Mengke Bateer, Yao Ming and other Chinese players involvement. NBA ‘s influence on China mainland has entered a new level.
Compared with NBA, the other two major leagues have missed the best opportunity of marketing into the Chinese mainland. However, they don’t therefore give up. They learn from the successful experience of NBA to achieve their commercial targets i.e. promoting their matches by signing with athletes from China’s mainland. Early this year, Ying Ruzhe, the son of the famous director Yingda joined the Boston Bruins. Though he just join the team's young echelon, usually only for short-term training. This kind of contract has aroused great attention of he Chinese sports media and even the entertainment media. Consequently, more and more Chinese people become interested in NHL and replica jersey
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